Poorva Shukla

Leading the end-to-end redesign of a web-based trading platform, enhancing usability and aligning design with contemporary UX trends and business goals.

• Reconstructed the end-to-end redesign of a web-based trading platform, significantly elevating usability and increasing user engagement.
• Spearheaded the modernization of app design, aligning solutions with contemporary UX trends and core business goals.
• Collaborated cross-functionally with product, engineering, and business stakeholders to define vision, roadmap, and key performance indicators (KPIs) for new features.

Directed the design and delivery of five high-impact UX campaigns for major brands, reaching over 50 million users and improving conversion rates.

• Directed the design and successful delivery of five high-impact campaigns for leading brands including Babbel, Empire Today, Secco Squared, and Colonist, reaching 50M+ users.
• Developed user-centric design solutions that significantly improved brand engagement and optimized conversion rates for client projects.

Led UX research and Google Analytics integration, driving significant improvements in user engagement and design system efficiency within agile sprints.

• Drove Google Analytics integration and led comprehensive UX research initiatives, resulting in a 30% improvement in user engagement.
• Launched new features biweekly within agile sprints, enabling rapid iteration and continuous product improvement.
• Rebuilt the design system using atomic design principles, boosting efficiency for frontend, design, and QA teams by up to 50% and significantly reducing inconsistencies.

Designed and developed an immersive virtual trial room AR experience in Unity, enhancing the customer journey and buying experience.

• Designed and developed a virtual trial room Augmented Reality (AR) experience in Unity, significantly enhancing the customer journey and buying experience.

Conducted in-depth user and market research in fintech, leading to a website redesign that improved interface intuitiveness and user engagement.

• Conducted in-depth user and market research in fintech, uncovering critical insights that informed key product decisions.
• Led the website redesign, resulting in a more intuitive interface and increased user engagement.
• Authored detailed functional specifications to align stakeholders and ensure seamless execution of design initiatives.

Researched and authored over 50 technical articles, effectively distilling complex concepts for diverse audiences.

• Researched and authored 50+ technical articles, effectively distilling complex concepts into accessible content for diverse audiences.

Guided young women coders in developing impactful projects aligned with UN SDGs.

• Guided young women coders in developing impactful projects aligned with United Nations Sustainable Development Goals (UN SDGs).

Led secondary research to identify and evaluate high-potential startups, streamlining deal flow for igniteXL Ventures.

Designed and launched interactive AR lenses, garnering 10M+ impressions and engaging diverse audiences as an independent project.

Won an Asia-level debate competition, demonstrating exceptional communication, critical thinking, and persuasive argumentation skills.

Developed "Treasure Height," an educational geolocation-based game, and achieved quarter-finalist standing in the Technovation challenge, showcasing innovative problem-solving.

Designed and developed 23 block coding applications in 50 days for Catrobat, demonstrating rapid development proficiency and technical aptitude as a global finalist.

Recognized among 500+ startups for creating a prototype of an innovative mental health app, highlighting entrepreneurial vision and impactful product development.